Thursday, 5 January 2012

FENDI Frenzy : Bag Colouring Competition for Bergdorf Goodman





A department store in New York, Bergdorf Goodman held a bag design competition called Fendi Frenzy in April last year.  The competitors had to come up with matching colours for each colour blocks used in Fendi 2Bag.  A graphic designer and a fashion enthusiast John Lee was announced as a winner and his design was included in Resort collection, exclusive for the Bergdorf Goodman.



I just love all the colours used in this bag.  The dynamic colour scheme creates an elegant mood without boredom, that any fashion forward shopper from age 20 ~ up can comfortably add this little piece to their bag collection.




I was just thinking that Fendi should consider giving their customers some colour customisation availability to play around like Anya Hindmarch Bespoke.





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