Scott Schumann AKA The Sartorialist

I just finished my report writing and dissertation proposal and catching up with latest videos and news.  Along with three Cartier videos I just posted, I found this nice video about Scott Schumann, the iconic blogger who is known as The Sartorialist.  The video narrates an interesting story of Mr. Schumann but the video itself is shot beautifully.  A MUST watch.

Cartier : True Love Videos

Recently, three videos were featured on Cartier's Facebook page as part of their latest advertising campaign and I think this is very clever because it's targeting three different generations using different videos.  Although I am not quite sure if the message will be well-received by the third (oldest couple) target customer group, due to the Age vs. Internet Tech. factor but at least it will seed the idea to those who are growing to be old (like the third couple).  Apart from the PR and marketing effects, I really like the short videos.  They are well performed with right music and right execution.  


Enjoy the videos :-)

Man Ritual : Shoe Maintenance

Yes.  It is that time.  Shoe Maintenance Time.

Tricker's Shoe Cream and Tricker's Shoe Polish for a pair of Tricker's.

I guess I should have taken some photos of 'before polishing'... errr perhaps next time.

Burberry : Bespoke Trench Coat

I think this is something all we have been waiting for. I am not particularly a Burberry fan but their trench coat is timeless classic. You must have one in your closet. 


 Anyways, some good news and bad news. 
 The bad news first. It's not bespoke. There is no legal definition of the term 'bespoke' but if something called bespoke service takes no measuring process, I don't think it should be called as a bespoke service. Savile Row is bespoke. John Lobb is bespoke. Sadly, Burberry Trench is not bespoke (to me that is). I would like to call this a customisation of trench coat. I think that's fair. 


 Now the good news. You get to choose style, fabric, colour, sleeve style (they offer studded sleeves!), belt, button and etc. The website is made of flash but not so slow to drive me impatient. Nicely built with few options to view different angles of the trench coat and the model, plus you can collar up / collar down & open / close the trench. Easy navigation, clear options, probably the best online customisation experience you will ever get. 


 Now, the price. This can be a bad news or not-so-bad news for some of us. This customisable trench coats are 40-60% more expensive than buying it offline. Now I don't follow Burberry so well to know all the available models and designs that they stock in Burberry stores, but (assuming all the online models are available offline too), if you are NOT customising it, it would be pointless to buy it online.

Now, go get it tigers :  Burberry Bespoke Trench Coat