Burberry : Bespoke Trench Coat

I think this is something all we have been waiting for. I am not particularly a Burberry fan but their trench coat is timeless classic. You must have one in your closet. 


 Anyways, some good news and bad news. 
 The bad news first. It's not bespoke. There is no legal definition of the term 'bespoke' but if something called bespoke service takes no measuring process, I don't think it should be called as a bespoke service. Savile Row is bespoke. John Lobb is bespoke. Sadly, Burberry Trench is not bespoke (to me that is). I would like to call this a customisation of trench coat. I think that's fair. 


 Now the good news. You get to choose style, fabric, colour, sleeve style (they offer studded sleeves!), belt, button and etc. The website is made of flash but not so slow to drive me impatient. Nicely built with few options to view different angles of the trench coat and the model, plus you can collar up / collar down & open / close the trench. Easy navigation, clear options, probably the best online customisation experience you will ever get. 


 Now, the price. This can be a bad news or not-so-bad news for some of us. This customisable trench coats are 40-60% more expensive than buying it offline. Now I don't follow Burberry so well to know all the available models and designs that they stock in Burberry stores, but (assuming all the online models are available offline too), if you are NOT customising it, it would be pointless to buy it online.

Now, go get it tigers :  Burberry Bespoke Trench Coat