Hermès : Window Installation of Tokujin Yoshioka
This brilliant window display was done some time ago (19th of NOV, 2009 ~ 19th of JAN, 2010) for Maison Hermès in Ginza, Japan(Architected by Renzo Piano in 2001) by Tokujin Yoshioka, a Japanese artist & designer. I think this is one of the prime example of luxury brand utilising human sensorium in order to communicate with their customers.
Just brilliant isn't it?
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