Wooyoungmi : No. 51 Coat Donation for Art Against Knives

Paris based, South Korean label, Wooyoungmi, joined up with five creative Londoners to rework their classic 'No. 51 coat' for a charity auction at Selfridges. The likes of jewellery designer Jordan Askill, set designer Gary Card, menswear blogger Steve Salter, Selfridges menswear buyer Reece Crisp and Dazed Digital editor David Hellqvist will be collaborating on the project. The pieces will be exhibited at a special pop-up event in Selfridges, where 10% of the sales of the unchanged coat, and 100% of the five customised ones, will be donated to Art Against Knives, a charity using creativity to tackle the problem of knife crime amongst London’s youth. There will be an opportunity to own one of these five unique Wooyoungmi Collaborator coats with a live auction running on the Wooyoungmi Twitter space.

-Text from Dazed & Confused-

The auction will be closed at midnight of November 3rd, so make your bid before it's too late!