Enjoy the videos :-)
Saturday, 12 November 2011
Cartier : True Love Videos
Recently, three videos were featured on Cartier's Facebook page as part of their latest advertising campaign and I think this is very clever because it's targeting three different generations using different videos. Although I am not quite sure if the message will be well-received by the third (oldest couple) target customer group, due to the Age vs. Internet Tech. factor but at least it will seed the idea to those who are growing to be old (like the third couple). Apart from the PR and marketing effects, I really like the short videos. They are well performed with right music and right execution.
Enjoy the videos :-)
Enjoy the videos :-)
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