Scott Schumann AKA The Sartorialist

I just finished my report writing and dissertation proposal and catching up with latest videos and news.  Along with three Cartier videos I just posted, I found this nice video about Scott Schumann, the iconic blogger who is known as The Sartorialist.  The video narrates an interesting story of Mr. Schumann but the video itself is shot beautifully.  A MUST watch.

Cartier : True Love Videos

Recently, three videos were featured on Cartier's Facebook page as part of their latest advertising campaign and I think this is very clever because it's targeting three different generations using different videos.  Although I am not quite sure if the message will be well-received by the third (oldest couple) target customer group, due to the Age vs. Internet Tech. factor but at least it will seed the idea to those who are growing to be old (like the third couple).  Apart from the PR and marketing effects, I really like the short videos.  They are well performed with right music and right execution.  


Enjoy the videos :-)

Man Ritual : Shoe Maintenance

Yes.  It is that time.  Shoe Maintenance Time.

Tricker's Shoe Cream and Tricker's Shoe Polish for a pair of Tricker's.

I guess I should have taken some photos of 'before polishing'... errr perhaps next time.

Burberry : Bespoke Trench Coat

I think this is something all we have been waiting for. I am not particularly a Burberry fan but their trench coat is timeless classic. You must have one in your closet. 


 Anyways, some good news and bad news. 
 The bad news first. It's not bespoke. There is no legal definition of the term 'bespoke' but if something called bespoke service takes no measuring process, I don't think it should be called as a bespoke service. Savile Row is bespoke. John Lobb is bespoke. Sadly, Burberry Trench is not bespoke (to me that is). I would like to call this a customisation of trench coat. I think that's fair. 


 Now the good news. You get to choose style, fabric, colour, sleeve style (they offer studded sleeves!), belt, button and etc. The website is made of flash but not so slow to drive me impatient. Nicely built with few options to view different angles of the trench coat and the model, plus you can collar up / collar down & open / close the trench. Easy navigation, clear options, probably the best online customisation experience you will ever get. 


 Now, the price. This can be a bad news or not-so-bad news for some of us. This customisable trench coats are 40-60% more expensive than buying it offline. Now I don't follow Burberry so well to know all the available models and designs that they stock in Burberry stores, but (assuming all the online models are available offline too), if you are NOT customising it, it would be pointless to buy it online.

Now, go get it tigers :  Burberry Bespoke Trench Coat

Hermès : Window Installation of Tokujin Yoshioka

This brilliant window display was done some time ago (19th of NOV, 2009 ~ 19th of JAN, 2010) for Maison Hermès in Ginza, Japan(Architected by Renzo Piano in 2001) by Tokujin Yoshioka, a Japanese artist & designer.  I think this is one of the prime example of luxury brand utilising human sensorium in order to communicate with their customers.

Just brilliant isn't it?

Social Media Revolution 2011

Fact that YouTube is the second largest search engine, sort of shocked me.  So now Google owns No.1 and No.2 search engines??  Wow

Wooyoungmi : No. 51 Coat Donation for Art Against Knives

Paris based, South Korean label, Wooyoungmi, joined up with five creative Londoners to rework their classic 'No. 51 coat' for a charity auction at Selfridges. The likes of jewellery designer Jordan Askill, set designer Gary Card, menswear blogger Steve Salter, Selfridges menswear buyer Reece Crisp and Dazed Digital editor David Hellqvist will be collaborating on the project. The pieces will be exhibited at a special pop-up event in Selfridges, where 10% of the sales of the unchanged coat, and 100% of the five customised ones, will be donated to Art Against Knives, a charity using creativity to tackle the problem of knife crime amongst London’s youth. There will be an opportunity to own one of these five unique Wooyoungmi Collaborator coats with a live auction running on the Wooyoungmi Twitter space.

-Text from Dazed & Confused-

The auction will be closed at midnight of November 3rd, so make your bid before it's too late!

Balenciaga : Launch of Balenciaga.Edition Line

Spanish fashion house Balenciaga is to launch a new line called, Balenciaga.Edition, which is an exclusive line dedicated to reinvent the old designs from the archive, using the latest garment constructing technologies available today.  The archives, which the collection is based on, are from 1945 & 1967.

Persol : How Persol makes their sunglasses

I can watch a video like this for hours.



Lucky, I have a pair

Super Mario Brothers (Violin)

I just love this guy!

Cool eh?